From Games IP to Adaptation: What makes a Transmedia hit?

Wed, May 20, 2026 6PM BST, 10AM PST

2025 marked a breakout year for game adaptations, with both blockbuster film premiers and award-winning TV series returning to set the stage for highly anticipated titles in 2026, including The Super Mario Galaxy Movie and Mortal Kombat II. These successes build on three years of exceptional performance, cementing game IP as a critical pillar of commissioners' slates. 

As competition to secure video game adaptation rights intensifies, studios have raced to acquire the biggest franchises. But with many marquee franchises off the table, producers are betting on a new wave of fresh IP, such as Steal a Brainrot and 99 Nights in the Forest. But which factors must commissioners and game publishers prioritize to improve the odds of a transmedia hit?

In this webinar, Games Subject Matter expert Ronald Santa-Cruz will explore:

• Emerging patterns in commissioning and the opportunity for video game-based content

• Insights into the current video game adaptation pipeline—from concept to screen

• Framework and essential criteria for assessing an IP’s odds

• Leveraging fandom sentiment to gain transmedia insight and feedback 

The presentation will last approximately 25 minutes, and there will be a short Q&A at the end.

If you have any questions, comments or queries, please email comms@ampereanalysis.com