Spending on games content and services hit a new high of $199.4bn in 2024 and is set to break $200bn in 2025. However, this record performance glosses over the industry challenges of the last two years. The industry has been adjusting to a hyper-competitive market, the accelerated rise in development costs, a challenging funding environment, and an era of slower market growth. Despite these challenges, Ampere’s analysts have identified key growth opportunities, which are discussed in detail in our latest report.