In this presentation, Senior Analyst Katie Holt will explore female gamer demographics and consumer preferences by region, provide recommendations for how to increase engagement with existing content, and share how to expand the overall number of women playing games.

If you’re attending GDC in March, this session will help prepare you for industry conversations around audience growth, content strategy and inclusion.

Key topics will include:

• Gamer population and demographic data

• Device and console usage

• Time spent playing games and gaming spend, with a deep dive into in-game purchases

• Content preferences including genre, theme, and recently played titles

• How to deepen the engagement and spend of existing female gamers

• How to grow the overall number of women playing games

The presentation will last approximately 20 minutes, and there will be a short Q&A at the end.

If you have any questions, comments or queries, please email comms@ampereanalysis.com